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English - United States

Chromecast built-in

Chromecast built-in is a platform that allows users to stream their favorite entertainment from their phone, tablet or laptop right to their TV or speakers

chromecast_built-in_hero.png

The Google Cast APK allows Android, iOS, and Chrome web apps to stream content – like video, audio and screen sharing (mirroring) – to audio or TV devices. The technology is used by both app developers (using the APK in their app, allowing their users to “cast” or “stream” their content), and device manufacturers (building audio or TV products that act as a “receiver” for this content).

Please note that while “Google Cast” is the underlying name of the technology, we do not recommend using this product name towards consumers. Instead, we recommend using the following, descriptive terms. Please explore the rest of our brand guidelines to learn how to communicate the benefits of this technology to your users.

Term

Definition

Usage

{Device} with Chromecast built-in

Refers to devices such as TVs and speakers that are considered a cast receiver.
  • On first reference, include more context. For example: "Your car comes with Chromecast built-in" More details
  • Do not shorten "Chromecast built-in" to "Chromecast" or "Google Chromecast"

Chromecast-enabled {app}

Refers to apps that are considered a cast sender.
  • On first reference, include more context when using this term. For example: "[app name] is Chromecast-enabled" More details

Google Cast

Refers to the underlying technology and SDK which makes all the above work.
  • Do not use “Google Cast” in advertising or documentation.

To cast, casting

Verb to describe the action of using Google Cast to send a stream to the receiver.
  • Sentence case
  • When using the cast icon with a text label, use "Cast" for the label
  • It's OK to use "casting" to describe a cast session that's currently in progress, but "casting" shouldn't be used as a top-level name. Use "Cast" (sentence case) or "Chromecast built-in" instead. 
  • Do not use past tense: “casted”

Google Chromecast

Refers to the “dongle” hardware product, produced by Google, that is considered a cast receiver.

Chromecast Overview
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